Wednesday, October 10, 2007

Apple and Nike to introduce Nike Amp+ bracelet for iPods

Apple Computer and Nike plan to introduce a new wireless wristband device that will allow runners to interact with their iPods without constantly fiddling with the players' sweat-slicked Click-Wheel.
the $80 device will act as a wrist-mounted Bluetooth remote and let users browse the songs on their iPod and check running times without that constant fumbling that often ensues while attempting to maintain focus on a run.
The device will sync up with the existing Nike+iPod running system, displaying information on an illuminated LED display "hidden beneath the matte-finish face of the bracelet." Meanwhile, the iPod may remain tucked away in a runner's pocket or armband.


Further features of the device, expected to be released under the name Nike Amp+, are unclear from the report. However, a single included marketing image suggests that gadget may hold potential to deliver one of the most frequently-requested components for the Nike+iPod system: a heart rate monitor.
The Nike+iPod kit gathers data such as distance, calories burned, time and pace. The data is then stored on the iPod and easily uploaded through iTunes to nikeplus.com, a personal service site where runners can track their own progress and challenge other runners.
Nike has already introduced Nike+iPod Sport Kit and this will be available in local indian markets in two months as the souces said.

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